Presentation of Research Report on ˇ°Market Orientation and Competitivenessˇ±
The marketing research entitled "Market Orientation and Competitiveness: An Exploratory Research on Manufacturing Firms in Sarawak" that was launched in October 2002, has just been successfully completed. This project was carried out by the researcher, Mr. Voon Boo Ho in cooperation with SMA and KCGCCI. This strategic survey research which covers the various manufacturing sub-sectors attempts to explore the market orientation, competitiveness, investigate the relationship between market orientation and competitiveness, as well as discuss the related strategies of improving competitiveness of the manufacturing firms in Sarawak.
Mr. Voon Boo Ho, a lecturer from MARA University of Technology presented a copy of research report on "Market Orientation and Competitiveness" to Mr. Chai Foh Chin, the President of SMA on 1 November 2003.
Posted Date: 7 Jan 2004