The Go-Ex programme is one of the High Impact Programmes (HIP) of the SME Masterplan and developed as part of the Government’s initiatives to guide and enhance the growth of exports of Malaysian SMEs. MATRADE was appointed as the implementing agency of the programme to nurture local SMEs to become more resilient and competitive in the international market place. This programme is aimed at addressing challenges faced by SMEs on new market entry due to the high upfront costs and the lack of detailed knowledge about new markets and competitors. The programme is targeted at export ready companies or high potential exporting companies venturing into new products or new markets. The programme will provide customized advisory and marketing assistance by appointed Market Advisors and Market Linkers to SMEs to significantly improve their export performance.
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Posted Date: 13 Oct 2015