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Strategic Business Development through Innovation

Dear Members of SMA,

Frankfurt School of Finance and Management, Germany
Malaysian Export Academy
24 – 28 October 2016, Frankfurt School of Finance and Management, Frankfurt, Germany

Interested members please register with the organizer, and inform SMA for our record purpose. Thank you.

Yeo Eng Hock
SMA Secretariat


From: HRDF-Claimable Training
Sent: Friday, 10 June, 2016 11:04 AM
To: HRDF-Claimable Training
Subject: Strategic Business Development Through Innovation

Frankfurt School of Finance and Management, Germany
Malaysian Export Academy
24 – 28 October 2016, Frankfurt School of Finance and Management, Frankfurt, Germany

A Senior Management Development Programme for SMEs - 100 % HRDF Claimable (Registered Employers) and funded by HRDF (SME Non-HRDF)

Come and Learn from the German Experience - German companies are world-market leaders in various industries and Innovation is their key success driver


Strategic Business Development through Innovation Programme is designed for Owners, CEOs, COOs and senior managers of SMEs as well as for entrepreneurs who want to enhance their managerial skills in how to turn innovation into business growth.

It will focus on main topics and best practices in German Company Management. Additionally, industry site visitations to companies will give an insight in the relevance of the programme for the success of the German economy.

With Business Development through Innovation the participants will learn how to apply state-of-the-art tools to successfully develop their business and understand how to create value through innovation.

Business Development through Innovation helps top executives to create value through successful innovation. Successful innovation is the process of using intellectual capital to create new products or services that generate positive business results in the form of financial returns.

The programme will help senior managers to drive innovation in their companies which results in positive outcomes such as in higher levels of return on investment (ROI).

The programme will examine the success of the German economy and how it is based on family-owned SMEs and mid-cap companies, as well as large corporations which produce high quality products and services.

Learning Outcome

Throughout the course the participants will learn how to manage innovations successfully and how to bring their ideas to the market. They will also understand how to drive business growth in an increasingly competitive global business environment.

Case studies on established German companies will deliver valuable insights into best practices and demonstrate how these companies completely transformed through innovation.

Target Participants

CEOs, COOs, Directors and Senior Managers of Small and Medium Enterprises as well as Owners


Experiential learning to include:

• Interactive Lectures for 5 days on Innovation and Creativity in Business development based on the German experience

• Two Industry visits namely Daimler AG and Messer Group GmbH, Bad Soden, the two German flagship companies to learn from their experiences and also their contribution in developing the German SME sectors

• Networking Dinners with the Frankfurt am Main Chamber of Commerce and Industry, one of the biggest Chamber of Commerce in Germany


This 5 days Programme will be as follows:

Day 1: Innovation and the German Economy & Creativity and Innovation
Day 2: Innovation Capabilities and Competitive Advantage & Industrial Visit
Day 3: Technology Management and Digitalization & Creating New Business Models
Day 4: Innovation Marketing and Branding & Industrial Visit
Day 5: Innovation in Manufacturing – Industrie 4.0 & “Deutscher Mittelstand”

Post Programme Support

• Alumni - All participants will be registered as alumni of the Frankfurt School and will have access to a network of fellow alumni.

• Coaching – The School will provide experts either from the school or from the industry to assist the participants over a year. The participants can discuss key business issues in particular related to Leadership, Strategy and Business Development via skype or other channels.

• Special Online Platform – The School will set up a special platform for this group coming from Malaysia where these people can connect with each other and discuss issues in Forums.

• Progress Monitoring - In terms of implementation tracking, FS proposes to develop a PDP template (Personal Development Plan) based on the seminar skills. The participants can then develop their own plan about what they want to implement when they come home, what projects they want to focus on and how they want to follow. This PDP can be the base for the discussions with the mentor.

The Experts

Dr. Björn Michaelis

Dr. Bjorn Michaelis is a post-doc researcher and lecturer at the UBS-Endowed Professorship for Strategic Management at Goethe University Frankfurt, Germany and a lecturer in the Master’s Program in Finance and International Business at Frankfurt School of Finance and, Germany. Before coming to Goethe University Frankfurt, he was an Associate Professor of Organizational Behavior (2009-2011) and a Research Associate (2006-2009) at Heidelberg University, Germany. Gaining experience abroad he was a Visiting Fellow at the Graduate School of Business in Fontainebleau (France) and the Collin County College in Dallas (U.S.).
His research interests include organizational behavior, corporate strategy, mergers & acquisitions, innovation management, and leading change. Björn Michaelis is an outstanding and experienced expert and lecturer in Frankfurt School’s Executive Education Programmes.

Prof. Dr. Nils Stieglitz

Prof. Dr. Nils Stieglitz has been Professor of Strategic Management at the Frankfurt School of Finance & Management since August 2012. From 1993 to 1999 studied economics at Philipps University of Marburg. Research assistant from 1999 to 2006 at the Chair for Organization Design and Personnel Management at University of Marburg. Doctoral degree (Dr. rer. pol) with research on “Strategy and Competitive Dynamics in Converging Industries”. Assistant Professor (2006 to 2009) and Associate Professor (2009 to 2012) at the Department of Marketing & Management of the University of Southern Denmark in the research area of Strategic Organization Design.
Nils Stieglitz teaches strategic management and organizational design. His research is mainly concerned with strategic decision-making, managerial risk-taking, and organizational learning. He has published in Strategic Management Journal, Advances in Strategic Management, Journal of Socio-Economics, and Journal of Development Studies and his research is forthcoming in Organization Science and Strategic Management Journal.

Prof. Dr. Bernd Verohr

Prof. Dr. Bernd Venohr is a well known and recognized expert for M/SME matters in Germany and abroad. He is strongly related to the Frankfurt School Executive Education as an outstanding expert and lecturer.

About the School

Frankfurt School of Finance & Management (Frankfurt School) is the leading private business school and advisory institute in Germany with more than 50 years of experience in consulting, qualification andtraining services in all areas of banking, management and finance. Their mission is to advance national and international business practices through research, education, training and advisory services.

Frankfurt School is directed and supervised by leading commercial banks and the most innovative industry players in Germany, including Siemens AG, Deutsche Bank AG, Commerzbank, Dresdner Bank AG, BHF-Bank AG and Bayerische Hypo- und Vereinsbank AG.

Frankfurt School is the 5th Top of Finance Business School in the world – Financial Times 2015 and in terms of Career Qualification, Frankfurt School came out 10th globally, beating Oxford, Bocconi, Leeds Business School and many others.

Programme Funding and Fees

1. Program Fee: RM 34,238.00 per participant including GST

This includes the following:

• Attendance at the Strategic Business Development through Innovation programme
• Daily meals and refreshments for each programme day
• Accommodation for duration of programme
• Local transport
• All Learning Materials and Certification
• Post programme support (Alumni, coaching etc.)

2. HRDF Funding:

• HRDF Contributors – Directly debited from levy via SMETAP scheme and is 100 % Claimable
• Non-HRDF Contributors – Funded by HRDF under the SME Training Incentive scheme (except flights).

All SMEs are eligible to apply and is subject to HRDF approval.

HRDF Contributors

To apply

1. Go to HRDF Website at
2. Enter MYCOID followed by Password and Click LOGIN
3. Click on Homepage
4. Click More Event on the Upcoming Event
5. Select the Phrase/Programme Title
6. Click on the Registration link. When the Registration page is displayed, click on the Course Fee Item
7. Select the HRDF Register Employer/ Normal
8. For the Payment Method, please select Levy Deduction
9. Fill up the Participant Details
10.Fill up the Acknowledgement details
11.Click on the Submit button on the top left side of the page.

SME Non HRDF Companies

Please complete the enclosed Application Form and email to or fax to 03 8066 6152 to be submitted to HRDF for review and approval.

Malaysian Export Academy Sdn Bhd
No. 86, Jalan BP 7/8,
Bandar Bukit Puchong,
47120 Puchong, Selangor.

Tel : 03 8066 3107 / 012 2376787

Fax: 03 8066 6152


Contact Person: Mr.Thaufique

Posted Date: 13 Jun 2016

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